ASYA Consulting
My company name
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The name ASYA came to me in a dream a few years ago.
When I later delved into its origins, I found that it carries a strong and timeless symbolism. In Greek mythology, ASYA represents the dawn, the east and the new light – a primordial force for expansion, transition and the meeting of worlds. ASYA can be seen as a portal to the new. The mythology is mysterious and speaks to the soul.
The name has its roots in Asía – the mythical gate that in ancient Greece marked the boundary between the known and the unborn. A place of transition, beginning and creation. A bridge between the wisdom of the past and the path of the future.
In Greek mythology, ASYA is a divine force, born from the depths of the sea, bearer of the dawn. In other stories, she is the mother of Atlas and Prometheus. Atlas symbolizes responsibility, perseverance, consciousness and human development, and Prometheus who stole fire from the gods and gave it to humans. He believed in the power of civilization, knowledge, enlightenment and our ability to create.
Atlas carries the weight of the world and Prometheus carries the light to humanity.
Even in the Roman Empire, ASYA was a hub for trade, learning, and culture – a bridge between perspectives and times.
ASYA is also an abbreviation of my name as well as Yoga and Ayurveda. So it's A for Ann and S for Svärdfelt, Y for Yoga and A for Ayurveda.
I added Consulting because advice, guidance or coaching is the common factor in all the services I offer.
The logo
The logo's symbol is a pine cone and at the same time a stylized image of the pineal gland.
The pineal gland is associated with light, intuition, inner vision, awareness, the intelligence of the soul, and spiritual insight.
The pineal gland is energetically connected to the Ajnachakra, also known as the "third eye", or the pineal gland in the brain. The pineal gland regulates melatonin levels and our ability to perceive, absorb, regulate and manage light. Its balance is important for wakefulness and sleep, both physically and mentally.
Around the Mediterranean and especially in Sicily, where I have traveled for many years to hold retreats, the pine cone carries deep symbolism.
It stands for:
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🌱 the seed of life and creative power
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♾️ immortality and continuity of the soul
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👁️ inner awakening and hidden wisdom
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🛡️ protection, happiness and blessing
It is an ancient symbol with roots in ancient Greek and Roman mysticism. In Vatican City there is one of the world's largest pine cones; the so-called Pigna. It is almost four meters high and originally comes from Roman times. There it also symbolizes life, immortality and spiritual wisdom.
Dionysus also often carried the pine cone. His staff, the Thyros, had a pine cone at the top. With him, it symbolized vitality, fertility, the power of nature, and spiritual ecstasy.
The Buddha's head is also topped by a pine cone. In Buddhism, it represents enlightenment and wisdom.
The Sumerians in Assyria also used the pine cone in many contexts. Likewise in Egypt. There it is linked to vegetation, life and sacred ceremonies.
A pine cone contains hundreds of seeds. Many cultures have therefore seen it as a symbol of creative power, fertility and potential. Furthermore, pine trees are evergreen in winter. They retain their needles when other trees lose their leaves. Therefore, it became a symbol of life, endurance and rebirth in Norse mythology.
The fact that the Pine Cone has been present in so many different cultures and eras makes it an unusually rich and multifaceted symbol. I am incredibly proud to have it in my logo and it was not something I chose after researching its symbolism, it and the color scheme came to me. Then I created
Sarah Mörk Petersen did it in such a sensitive way. I am very grateful for her producing exactly what I wanted.
